Source: goop
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Launching Now
A New (No-Makeup) Lift to Wake Up Your Eyes
Introducing an eye cream that’s every bit as active as other skin care—with a color-correcting no-makeup lift to wake up your skin. “If your skin looks great, you don’t need makeup,” says Gwyneth, who’s barefaced (and glowy) most days at the office.
But because our eyes are the first place to show tiredness, not to mention sun damage and aging, eye makeup—specifically concealer—was a must for many of us. So we wanted an eye cream that did something—something that made us look noticeably fresher and more awake right away (with or without makeup) and delivered serious long-term results to make a real difference over time.
Vitamin C is one of our most-loved skin-care ingredients—the skin-protective antioxidant’s effect on skin tone and texture is remarkable. So centering an eye cream around active levels of vitamin C made powerful sense to us: Dark circles, wrinkles, and puffiness could all do with a dose of it, for sure.
For even more skin support, we added a plant-based retinol alternative to help smooth the look of wrinkles, firm, and lift skin; vitamin B3 (aka niacinamide) and colorless carotenoids sourced from tomatoes to luminize; caffeine to depuff; and glycerin and amino acids to moisturize. To bolster its potent brightening action, we added an invisible splash of tint plus micro-illuminating pearls to help color-correct dark circles, no matter what your skin tone.
The cream also had to sink in easily, delivering moisture without clogging pores, and work brilliantly under makeup. (It’s silky and light, plumping the look of wrinkles and smoothing texture.)
Engineering all these results from a clean formula definitely took some work, but it was worth it: The light gel-cream delivers benefits (for dark circles, puffiness, the look of wrinkles) that you can see right away, and they build over time—it’s the ultimate no-makeup dream cream.
“
Okay, this stuff is incredible. We took an ingredient we know works and put it where many of us really need it: under our eyes. And if your skin looks this great, you don’t need makeup.”
The Lifting, Firming, Brightening Results Build Over Time
All the instant benefits compound with repeated use, for noticeable improvement in the look of brightness, puffiness, wrinkles, and dryness in the future (as well as firming and lifting).
tip: ConsistenCY is everything
The results build over time, so smooth it on at least once a day and keep at it.
“The results are hard to believe—I got a subscription as soon as they were available.”
—Gwyneth
Consumer Results (and Before-and-After Shots)
Right away, after one use, people noticed a difference; after weeks, the benefits increased.
100%said their eye area looked healthy and glowing.*
94%said the cream helped blur lines and wrinkles.*
97%said their eye area looked brighter and less dull.*
100%said their eye area felt hydrated.*
before
after**
*Based on a four-week third-party consumer-perception study of 33 women between the ages of 32 and 63.
**Unretouched images from an eight-week clinical study of 29 women between the ages of 32 and 63.
Why It Works: Next-Level Clean Ingredients
For Color-Correcting
A subtle tint and micro-illuminating pearls help even and smooth discoloration—no matter what your skin tone.
For Dark Circles and Brightening
Colorless carotenoids from the tomato plant and niacinamide (vitamin B3) work together for noticeable results.
For Smoothing the Look of Wrinkles
Phytomimetic vitamin A, a nonirritating plant-based retinol alternative, helps smooth the look of lines and lift skin.
For Depuffing and Moisturizing
Caffeine helps depuff, and amino acids and glycerin moisturize beautifully without clogging pores.
How (and When) Do I Use It?
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RIGHT after serum, before moisturizer
Morning and evening, give the rest of your face the brightening, renewing, protective benefits of vitamin C, then dab on the cream.
GOOP BEAUTY
GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum
goop, $125/$112 with subscriptionSHOP NOW -
BEST makeup Artist trick
Always put on eye cream a few minutes before concealer: It plumps away the look of wrinkles and smooths skin for the most natural look.
SAIE
Hydrabeam Brightening + Hydrating Under Eye Concealer
goop, $26SHOP NOW -
You can layer oil on top
If your skin is really craving moisture, pat on this nourishing oil for supple, beautiful skin.
GOOP BEAUTY
GOOPGENES All-in-One Super Nutrient Face Oil
goop, $98/$89 with subscriptionSHOP NOW
“Okay, this stuff is incredible.”
