Pandora introduces a jewelry line inspired by renowned artist and activist Keith Haring, who was a key figure in the 1980s New York art scene. Haring’s colorful and symbolic pieces, such as the barking dog, angel baby, and distinctive strong lines, are included in the 12-piece collection. From September 29 to November 29, 2022, the Keith Haring x Pandora collection will be available worldwide online and at Pandora shops for a limited time only.
“This is our first art collaboration and an ideal match for Pandora. Haring’s ambition to make “art accessible for all” resonates strongly with Pandora’s mission to give a voice to people’s loves and make high-quality, hand-finished jewelry available to everyone. There’s an openness and approachability to Haring’s philosophy, which speaks directly to what we stand for at Pandora. Our team has worked hard to translate Haring’s beautiful work into a jewelry collection and we look forward to presenting it to our customers,” says Stephen Fairchild, Chief Product Officer at Pandora.
The Keith Haring x Pandora campaign captures the contagious spirit of the zeitgeist that produced the artist’s most memorable works, featuring budding rappers, breakdancers, skateboarders, clubbers, basketball players, and bucket drummers. Through partnerships with other companies and artists, Pandora may increase brand recognition and expand into new markets like the art, fashion, and music industries. The Keith Haring x Pandora marketing campaign will revive the energy and creative outbursts that characterized the downtown New York environment in the 1980s and served as the source of Keith Haring’s distinctive pop art aesthetic. The campaign’s main goal is to showcase Keith Haring’s continuing effect on our society and to appreciate his pioneering vision.
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